Twitter and Instagram are like those newspaper headlines that you see on lampposts. Just a quick bit of news to encourage you to investigate more. Minute-by-minute information of what is happening right now.
Facebook is like a newspaper that you buy and scan through, picking out the interesting bits and throwing the rest away. Day-by-day information of what is happening in your world.
A Blog is like a magazine, that you read more thoroughly, and perhaps even keep for future reference.
A Website is like a coffee table book with lots of detailed information on a subject you are really interested in.
And all of this is so we can stand around our Virtual Braai and discuss topics that are close to our hearts.
Cuppa Web can help you make the most of all the Social Media tools that are available.
and the differences between WordPress.com and WordPress.org
The quick version:
People need to Find You and Talk To You.
Finding you is called Marketing and talking to you is called Sales.
I have now just saved you 3 years of study at University.
Yes, it is that simple.
A WordPress.com website is the perfect tool for marketing and sales without breaking the bank, especially if you are passionate about your business and would like to get involved with your own online promotion.
I love WordPress.com because you can have a website where ordinary people can update their content without paying for web hosting, graphic design and web development.
Not that those things are wrong, of course, but you can always build up towards having them as your business and brand grows.
WordPress.com is a hosting platform that utilizes the same WordPress software that anyone can download from WordPress.org.
With WordPress.com, the hosting and managing of the software is taken care of for you.
With the freestanding WordPress.org software, you need to install it on your own server or a 3rd party hosting provider.
It’s free and much easier to set up
Everything is taken care of: setup, upgrades, spam, backups, security, etc.
Your website / blog is on hundreds of servers, so it’s highly unlikely it will go down due to traffic
Your content is backed up automatically
You get extra traffic from the WordPress.com community
Your dashboard is secure (SSL) making it even safer to log in on shared networks
Provides 170+ themes (and adding more every day), but you cannot upload a custom theme
You can’t modify the PHP code behind your blog
You can’t upload plugins
If you are a web developer, or you are happy to pay a web developer for their time, here are the benefits of WordPress.org:
Ability to upload themes
Ability to upload plugins
Complete control to change code if you’re technically minded
However, for me, the Cons far out-weigh the Benefits:
You need a good web host, which can get expensive.
Requires more technical knowledge to set up and run
You’re responsible for stopping spam
You have to handle backups
You must upgrade the software when a new version comes out
If you get a huge spike in traffic your site will probably go down unless you have a robust hosting setup
Why I love WordPress.com
For no charge, WordPress.com provides web hosting, unlimited database storage with redundancy and backups, automatic software upgrades, community support forums, multi-lingual administration and themes, real-time traffic stats, comment tracking, blog and post rankings and other features not available anywhere else. These features will always be free for blogs started on WordPress.com.
WordPress.com offers paid upgrades as a way to provide premium features without forcing people to host their website / blogs elsewhere. These upgrades are optional.
Currently over 170 themes to choose from, some are Premium, but most are Free.
Integrated Statistics on where your visitors are coming from, and a whole lot more.
Excellent support available from fellow users (on Forums) and WordPress staff.
Robust server back ups.
Multiple users, great for clubs, communities, bands and so on.