Workshop 28th April 2010: Creating a FREE Web Presence for your business

Join us for a Half Day Workshop on

Creating a FREE Web Presence for your business

TO BOOK CONTACT

sammi@webmarketer.co.za

limited space available

28th April 2010

10am – 2pm (refreshments and finger lunch included)

The Viper Lounge, Sea Breeze Centre, Table View

R500 per person – bring your own laptop, but not essential

http://webmarketer.co.za

Workshop Presenter:
Brian Currin, New Media Marketing Consultant
http://briancurrin.com

Embracing New Media Tools for maximum exposure.

Tips and Techniques for setting up:

  • WordPress Blog
  • Twitter Profile
  • Facebook Business Page
  • Gmail Account

Delegates will leave the workshop with the skills to start promoting themselves and their businesses online.

Feedback:

Thank you for the practical tips as well as the wonderful manner you engaged us as learners and all the questions we had got good clear answers. – Martin Myers Publicity

Your presentation was very professional but also in a way informal enough to make it comfortable. – Wim Dreyer, All-Aboard Tours

The workshop was very educational and I thoroughly enjoyed it. – Zoe B, Signature Style


thank you

Dear Brian

Now I have time to write a note to say thank you for a great workshop ..Thank you for the practical tips as well as the wonderful manner you engaged us as learners and all the questions we had got good clear answers.

I have had such fun now on my blog as well as sorting out Gmail, never mind the rest of the info we got.

I look forward to round 2.

Thank you

Warm regards

Martin

http://martinmyers.co.za

All Aboard tours take another step higher.

From All Aboard Tours

Thanks Brian Currin. The Web marketer workshop <http://webmarketer.co.za> was very helpful and make it possible for me to introduce my business through the social media marketing to the world. Your presentation was very professional but also in a way informal enough to make it comfortable.

Regards

Wim Dreyer

Cell no. +27 82 410 7683

Email – info@all-aboardtours.co.za

Website – www.all-aboardtours.co.za

Online marketing in the music business

Brian Currin, a web marketing consultant with a passion for the South African music industry, addressed the physical side of digital and how artists can create a cost effective web presence on day two at the 2010 Music Exchange conference, yesterday, 23 March 2010. His advice applies to all genres and most of the platforms he discussed are currently free of charge.

Brian Currin

Currin, in his presentation, described the number of free or “freemium” (free premium) platforms available to anyone with online access that may help build a brand – “a band is a brand” and in using these resources, “your only cost is your time,” says Currin.

Currin described the three elements any band or artist should aim to gain from online marketing:
1. Your fans need to be able to find you
2. They must be able to trust you
3. They must be able to engage with you

The three pillars of online marketing, according to Currin, are; content, SEO and social media marketing aka new media. Currin prescribes WordPress as the way to go for blogging. Other suggested social media platforms include Twitter, Soundcloud and Fanbridge. With Facebook one should invest in maybe a profile page, but definitely a group (for the like-minded) as well as a page. Facebook pages allow you to view statistics on those who have registered as fans and you’ll be able to grasp your demographic at ease.

Another online tool, that however isn’t free, is to purchase a domain name. Having a website means being able to embed your blog and Twitter feeds, plus you can use Google Analytics to keep track of your stats. Currin mentioned another important point in running a website – make sure it is optimised for search engines or you will be lost in the information super highway. Go to www.seoworkers.com for more information.

Currin believes your music should always be available digitally – be it for sale, or as promotional free giveaways – the platforms he recommends are RhythmMusicStore.com, SAMP3.com or Channel24.

For more information, go to www.musicexchange.co.za.

From BizCommunity